Who Owns TextNow & What Network Do They Use?

TextNow is a prepaid mobile virtual network operator (MVNO) headquartered in San Francisco, offering a unique, cloud-based cell phone service. By prioritizing Wi-Fi for calls and texts, TextNow helps users save on minutes and mobile data—and here’s the kicker: their base plan is completely free! With a simple downloadable app, users can seamlessly switch between Wi-Fi and mobile networks to stay connected. When Wi-Fi isn’t available, TextNow relies on Sprint and T-Mobile’s nationwide networks, ensuring reliable coverage and smooth transitions.

In this article, we’ll dive into everything you need to know about TextNow, including who owns the company and the network it uses. We’ll also explore an overview of the service, its pros and cons, features, plans, costs, and how it stacks up against competitors. Switching phone carriers is a big decision, and we’re here to provide all the details you need to decide if TextNow is the right choice for you.

Who Owns TextNow?

TextNow is a privately held company founded in 2009 by Derek Ting and Jon Lerner. The idea for the company originated when the two University of Waterloo students wanted to create a more affordable way to communicate using technology. This vision led to a free app-based service that allows users to call and text over Wi-Fi, making it a cost-effective alternative to traditional cellular plans.

Milestones in TextNow’s Journey

Since its inception, TextNow has achieved several notable milestones:

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• 2009: TextNow launched as a simple app offering free texting services.
• 2011: The company introduced calling features, broadening its appeal to users looking for a comprehensive communication platform.
• 2013: TextNow began offering its first mobile phone plans, combining Wi-Fi-first functionality with cellular network access.
• 2016: The company expanded its service to include free phone numbers for users, further differentiating itself from competitors.
• 2020: TextNow reached a significant milestone, surpassing 10 million active users and solidifying its reputation as a leader in the ad-supported telecom space.

Commitment to Innovation

TextNow’s ownership and leadership team have consistently prioritized innovation, ensuring the service evolves to meet the needs of budget-conscious consumers. By maintaining independence, the company has retained the flexibility to adapt quickly to changes in the telecom industry, keeping it ahead of the curve in providing affordable, Wi-Fi-first solutions.

What Network Does TextNow Use?

TextNow operates as a mobile virtual network operator (MVNO), meaning it doesn’t own the cellular infrastructure it uses to provide service. TextNow uses T-Mobile’s network to deliver lightning-fast nationwide coverage for those on the move. What sets TextNow apart is its innovative Wi-Fi-first approach, which minimizes reliance on traditional cellular networks to keep costs low.

Partner Network: T-Mobile

When users are not connected to Wi-Fi, TextNow leverages T-Mobile’s nationwide networks to ensure seamless coverage. These partnerships allow TextNow to provide reliable service across the United States, including areas where Wi-Fi may not be readily available. The transition between Wi-Fi and cellular networks happens automatically, ensuring uninterrupted calls, texts, and data usage.

T-Mobile's network is one of the largest and fastest in the U.S., known for its extensive 5G coverage. It operates on GSM technology and offers strong urban and suburban coverage, with improving rural reach. T-Mobile's 5G network spans more areas than its competitors, utilizing low-band (for broad coverage) and mid-band (for faster speeds) frequencies. This balance makes it a reliable choice for both high-speed data and widespread availability.

The Wi-Fi-First Advantage

TextNow’s core strategy revolves around using Wi-Fi as the primary connectivity mode. This approach is especially beneficial for users with consistent Wi-Fi access at home, work, or public hotspots. By prioritizing Wi-Fi, TextNow significantly reduces its operating costs, enabling it to offer a free base plan supported by ads and competitively priced paid plans for users seeking additional features or ad-free experiences.

Ad-Support

TextNow’s ads are a point of convention with its customers, but they play a pivotal role in this company’s continued service. TextNow uses ads as a key part of its revenue model to allow users to enjoy unlimited texting and calling over Wi-Fi without paying monthly fees. The ads appear within the app interface, but TextNow has implemented a system to make the experience less intrusive and more user-friendly:

1. Non-Interruptive Placement: Ads are displayed in a way that doesn’t interfere with core functions like texting or calling. They are typically shown as banners or within app menus, keeping them out of the way of primary actions.
2. Optional Ad Removal: Users who prefer an ad-free experience can upgrade to a paid plan, which eliminates all advertisements. This gives users the flexibility to choose the experience that suits them best.
3. Balanced Frequency: TextNow avoids overwhelming users with excessive ads, focusing instead on delivering a functional, smooth app experience while maintaining the free service.

While ads are present, they are designed to be minimally disruptive, making the app practical for daily use. 

How It Works in Practice

When connected to Wi-Fi, all calls, texts, and data usage are routed through the internet rather than a cellular network. Users can enjoy high-quality service without worrying about using cellular minutes or data. If Wi-Fi becomes unavailable, the service seamlessly switches to T-Mobile’s network, ensuring continuous connectivity. This hybrid model makes TextNow an attractive option for budget-conscious consumers who spend most of their time in Wi-Fi-enabled environments.

TextNow’s reliance on Wi-Fi and partner networks allows it to deliver a flexible, cost-effectivesolution that appeals to many users. Whether you are looking for a free plan or an affordable alternative to traditional carriers, TextNow’s network setup ensures you stay connected.

How Does TextNow Work?

TextNow offers a unique approach to mobile service by combining free and paid plans with app-based functionality. This innovative model allows users to stay connected while saving money, making it a popular choice for budget-conscious individuals.

Free Plans: Supported by Ads

TextNow’s standout feature is its free plan, which provides unlimited texting and calling over Wi-Fi. The service is supported by ads displayed within the app, enabling the company to offer this plan at no cost to users. For those who don’t mind occasional advertisements, this plan is an excellent way to enjoy basic mobile services without monthly fees.

Paid Plans: More Features, No Ads

For users seeking additional features or an ad-free experience, TextNow offers a range of affordable paid plans. These plans include options for cellular data, international calling, and other perks. The paid plans also eliminate ads, providing a cleaner and more streamlined user experience.

App-Based Functionality

At the heart of TextNow’s service is its app, which is available for download on both iOS and Android devices. The app acts as a hub for all communication, enabling users to make calls, send texts, and manage their account settings. It also provides a free phone number, allowing users to stay connected without needing a traditional phone plan.

Device Compatibility

TextNow is compatible with a wide range of devices. Users can download the app on their smartphone, tablet, or even a computer, ensuring they can access their service from virtually anywhere. Additionally, TextNow supports bring-your-own-device (BYOD) options, meaning users can keep their current phone as long as it’s unlocked and compatible with the Sprint or T-Mobile networks. TextNow sells affordable smartphones through its online store for those needing a new device.

By combining free and paid plans with app-based functionality, TextNow provides a flexible and accessible communication solution. Whether you’re looking to save money with the free plan or enjoy enhanced features with a paid option, TextNow’s model ensures you can find a plan that fits your needs.

Comparison with Competitors

TextNow competes with MVNOs like Tello Mobile, FreedomPop, and Mint Mobile, offering unique features and pricing models. While all these carriers aim to provide affordable alternatives to traditional mobile providers, they each bring their own strengths to the table.

TextNow vs. Tello Mobile

Tello Mobile is a highly customizable MVNO that allows users to build plans starting at just $5 per month for basic talk and text. Even Tello’s most expensive plan costs only $29 per month for 25 GB of high-speed data, which is more affordable than TextNow’s paid plans. However, TextNow’s standout feature is its free plan, offering unlimited Wi-Fi calling and texting supported by ads—something Tello does not provide. Tello is an excellent choice for users seeking budget-friendly, flexible plans with cellular data, while TextNow appeals to those who primarily use Wi-Fi and want a free or low-cost alternative.

TextNow vs. FreedomPOP

FreedomPop offers a pair of affordable cell phone plans designed for low-data users, just like Tello. Their $10 and $30 cell phone plans are a great option if you leverage WiFi to reduce your data usage throughout the month but don’t want to rely solely on WiFi. TextNow’s free plan provides unlimited Wi-Fi calling and texting, making it more practical for everyday use. FreedomPop relies on cellular networks for most of its functionality, whereas TextNow’s Wi-Fi-first approach allows for greater cost savings. For users who want a truly free service with fewer restrictions, TextNow has the edge, while FreedomPop may work better for those needing a small amount of cellular data at an affordable price point.

TextNow vs. Mint Mobile

Mint Mobile is known for its low-cost prepaid plans, starting at $15 monthly for 4 GB of high-speed data when you commit to a 12-month plan. Unlike TextNow, Mint Mobile does not offer a free plan but provides excellent value for users who need reliable cellular data. TextNow’s Wi-Fi-first model and free plan make it a great choice for users who primarily rely on Wi-Fi and don’t need cellular data. However, for those who want consistent high-speed data and are willing to pay a small monthly fee, Mint Mobile’s affordable plans are hard to beat.

MVNOs are often best when you usually only use your cell phone on WiFi. TextNow is no exception! 

What Makes TextNow Stand Out?

• Free Plan Supported by Ads: TextNow’s completely free plan is a rarity in the MVNO space, making it a standout option for users seeking basic communication services at no cost. This feature is especially attractive to budget-conscious individuals or those needing a backup phone line.
• Wi-Fi-First Model: TextNow’s Wi-Fi-first approach significantly reduces costs for users with consistent Wi-Fi access. This unique setup allows for seamless transitions between Wi-Fi and cellular networks, offering both affordability and reliability.
• App-Based Functionality: Unlike many competitors, TextNow’s app allows users to access their service across multiple devices, including smartphones, tablets, and computers. This flexibility enhances convenience and usability.
• Ad-Supported Revenue Model: TextNow’s use of ads to subsidize its service enables a more generous offering with unlimited Wi-Fi calling and texting.

The Bottom Line

TextNow distinguishes itself from competitors by combining a free plan, a Wi-Fi-first model, and an app-based platform. While other MVNOs like Tello, FreedomPop, and Mint Mobile offer affordability in different ways, TextNow’s unique features and flexibility make it a compelling choice for users looking to save money without sacrificing connectivity.

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Key Takeaways: Who Owns TextNow & What Network Do They Use?

TextNow is a unique player in the mobile industry, combining affordability, flexibility, and innovation. Owned by its founders and backed by private investors, the company has grown from a small startup into a widely recognized MVNO. Its Wi-Fi-first model, supported by partnerships with Sprint and T-Mobile, allows users to enjoy seamless connectivity while keeping costs remarkably low.

What truly sets TextNow apart is its ability to offer a completely free plan supported by ads, making it an attractive option for budget-conscious users or those seeking a secondary phone line. With its app-based functionality, device compatibility, and flexible paid plans, TextNow provides a modern, user-friendly solution for staying connected without breaking the bank.

If you’re looking for an affordable and innovative alternative to traditional carriers, TextNow might just be the perfect fit. Whether you rely on Wi-Fi for most of your communication or need the reliability of nationwide cellular networks, TextNow’s unique setup ensures you can stay connected wherever you go.

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