Annoyed with bad cell phone service on your way to Atlantic Beach to get some sun, or having zero bars when all you want to do is check the score of the Jaguars game? It may be time to switch phone carriers. Whether you’re taking the kids out for a day at the Jacksonville Zoo and Gardens or catching up with friends as you stroll the Southbank Riverwalk, your phone plan should keep you connected to loved ones. It doesn't matter what the best phone plan in Jacksonville means to you — affordable cost, superior coverage, or both — we want to help make changing your phone plan Really easy. In order to get started, use the filters to find your ideal match.